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Apr 23
Follow this step-by-step process to write and expose your news. FORMAT Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'. Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike. If you mail it ...
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Apr 22

The Anatomy of Hype

iconApril 22nd, 2014

On a copywriting board I frequent, someone expressed bafflement that several respected marketers criticized the tone of a sales page he wrote. "Why did they apologize to their subscribers while linking to my pitch? This approach sells," he said. Hype was the problem. If you use the following tactics, many educated shoppers cringe and go elsewhere: Overblown claims. "If You Can Write Your Name, You Can Write a Book in 30 Days - Guaranteed!" Overexcited tone. Lots of exclamation points, phrases ...
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Apr 21
How can you get more attention for your conference and your association? Use some of these Power Marketing' tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opportunity. Second, enlighten all staff and every member to realize their responsibility in marketing the association. Third, read "Secrets of Power Marketing". There are many ideas here. If you are already using some - wonderful! Try some new ideas this ...
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Apr 20
There's nothing like that elated feeling you get when you find the perfect dress. It's the right length, a gorgeous cut and colour and fits all your curves in the most flattering way - it's just perfect, and you can't wait to get out on gorgeous summer days, or to hit all this year's hottest parties, to show it off. However, there are various pitfalls that could turn your fashion dream into a style nightmare and these are all too easy to stumble across when it comes to choosing the other items ...
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Apr 19
Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to Title: Power Headlines for Promotion Success Author: Judy Cullins Copyright 2004. All Rights Reserved. Article URL: Article ...
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Apr 18
The Jovani Adorable Pink Prom dress is a classic in its own right. With the nearly strapless look and a tie in the back, it is the perfect dress for the venue calls for a simple or elegant look. With a sleek and snug fit to the hips, it then flares out to allow for ease in walking and dancing. Certainly one would not expect any less from Jovani than a dress that fits into any crowd. Even if other prom goers are a little more casually dressed the style of this gown will assure that you will ...
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Apr 17

20 Power Marketing Tips

iconApril 17th, 2014

20 Power Marketing' Tips Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers. Create and grant an annual award. Send hand written congratulations and thank you notes. Send greeting cards for some occasion other than Christmas. Send postcards when you travel and even when you are at home. Give a good book to special clients. Always sign it with a positive message. ...
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Apr 16
Get that certificate framed, finish that article, get yourself on a panel. To make your business soar position yourself as an expert. When your potential clients are deciding whom they will do business with, they are less concerned with price. As an business success coach working with small business owners I tell my clients over and over 'everybody wants to do business with an expert.' If you want to increase your business success establish yourself as an expert. There are several things you ...
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Apr 15
The best way to build a relationship with a potential client and turn them into a loyal customer is to meet them face to face. Choose a place where people can meet some of your current, happy clients. Instead of going out on 30 sales presentations or having 30 no cost consultations, get potential clients together in a room and do a song and dance that will make them two step over to you and sign up for what you are offering. Open House Some people need to know you well before they will talk ...
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Apr 14
There are TONS of things you find interesting in your life. You could write an informational tips booklet about any one of them to help other people learn what you know, and make some money from the booklets in the process. Where is the place for you to start? First, give thought to whether you want your booklet to have a two-fold function as a marketing piece for a current business you own and also an income stream unto itself. That will narrow your choices somewhat. Choosing a topic that has ...
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